We transformed 180 Strand into a slick, multifunctional venue for Amazon UK Upfront, delivering a high-spec build that carried the show from keynote to concert throughout the evening.

The Brief

Amazon tasked us with reimagining a raw, industrial space into a premium event environment for their flagship UK Upfront. The venue had to flex across welcome moments, an 85-minute keynote, entertainment and F&B spaces, and culminate with a seamless transition into a concert venue for a headline performance.

The Build

Our team handled the full technical design and fabrication across the site. From scenic builds, custom staging to fully integrated lighting, AV and install & de-rig, we built an immersive, broadcast-quality environment from the ground up. The install included brushed steel finishes, LED detailing, screen facades, and a fully rigged keynote stage, with a full de-rig completed overnight.

Delivery Breakdown

• Production Management
• Technical Design
• Scenic, Staging, Automation
• Show Content Production
• Transport & Logistics
• Project Management
• Integrated Lighting & AV
• Installation & De-rig