We brought Kerastase’s high-shine to Soho, with a luxury 14-day pop-up, the House of Gloss. Alongside our London creative agency, Bearded Kitten, we managed every phase from design to delivery, turning 59 Greek Street into a two-storey immersive experience.
We converted this central London townhouse into a premium, pink and p…floral(?) space to support the launch of Kerastase’s new Gloss Absolu range. The client needed an eye-catching, Gen Z cultural hotspot that blended retail, education and more importantly, hands-on beauty activations. We delivered, all within a space that stayed true to the Kerastase brand and met L’Oréal’s (and our) high production standards.
We handled the full fabrication of the ground and lower ground activations, delivering every visual and tactile element on-site, from initial drawings to the final polish.
We created and installed ten bespoke build zones upstairs, including a custom gloss bar, Polaroid wall, charm bar, F&B cart and retail units. Downstairs, we constructed the K-scan scalp analysis area, a masterclass stage setup, and all associated scenic dressing. Every detail was hand
Every detail was handled in-house, including installation, tech integration, and full de-rig. The result was a seamless, high-spec environment built to hold up to thousands of visitors and 9 DAYS of popping up.
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