Alongside experiential agency, Bearded Kitten, we designed, fabricated, and installed Vaseline’s sampling campaign for their new product launch, Gluta-Hya. Activating in London and Liverpool, we custom-wrapped a Glow-Up truck and accompanying activations, turning glowing creative into polished, high-impact brand assets.
Truly a Glow-Up worthy of Vaseline…
Vaseline tasked us with bringing their Gluta-Hya launch to public, through a suite of interactive builds that would stand out in two of the UK’s busiest cities. The brief required assets that were not only visually striking but also functional, enabling clean product displays, substantial sampling, a froyo offering, photobooth and a temporary tattoo station, while maintaining durability for back-to-back cross-country activations.
Our team developed the Glow-Up Truck, Glow Station, and Glow Podium from concept through to final install. We produced full technical drawings, CNC-cut structures, and scenic finishes, using durable gloss paint and vinyl to achieve a slick tiled aesthetic. Clever modular construction meant rapid build and de-rig across both London and Liverpool. Integrated LED mirrors, branded serving points, and enclosed photo booth areas completed the transformation.
The result was a suite of standout branded assets that the client was able to repurpose for internal usage.
